Luma AI COO says generative AI could help bring film and TV production back to Los Angeles

Luma AI Chief Operating Officer Caroline Ingeborn said generative artificial intelligence could help return more film and television production to Los Angeles by cutting costs and giving creators new ways to execute ambitious projects. Her comments were cited by Bloomberg. Ingeborn framed AI as a tool for creative professionals rather than a replacement for them, pushing back on the idea that the technology should displace human talent. She also pointed to what she called "hybrid filmmaking," a model that combines real actors and production crews with AI-generated environments. The remarks focus on AI's role inside the production process itself, with cost reduction and expanded creative execution presented as the main factors that could support a shift in where projects are made.